About Us

Nord-Ride Motorsports Inc.

Nord-Ride Motorsports Inc.

Nord-Ride Motorsports Inc.

Nord-Ride Motorsports Inc.


(810) 564-1929


Owner Mike Nord, Sr. featured in a recent RIDE magazine articleNORD-RIDE MOTORSPORTS is a multi-line family owned and operated dealership. Owner Mike Nord Sr. started his motorsports career over 40 years ago servicing motorcycles. Flint Motorcycle Sales & Service was his original service business. It was located in Flint, Michigan. Mike built the company reputation on providing a friendly atmosphere with honest, dependable and quality service...always putting the customer first! Having an outstanding, long lasting reputation prompted several major manufacturers to repeatedly ask Mike to build a full line dealership. The first step happened when Mike agreed to sell Ski-Doo products from Bombardier(Now BRP). ATV's and Sea-Doo soon followed. The move turned out to be a real success which eventually led to the opening of NORD-RIDE MOTORSPORTS, INC. in the Fall of 2001. The present location was built specifically for this purpose and its located at I-75 and Mt. Morris exit #126.

Mike's brother-in-law Frank Busnardo is the company's General Manager, Mike's son Mike Jr. handles Sales and assists in Parts. Mike Sr. and Frank lead a team of qualified professional staff members who work very hard providing you the customer ...with a pleasant experience every time you visit our dealership! Our Service Manager Chris will help you with all your service needs. Justin and Adam are ready to help with Parts and Accessories, plus Sales.

Click the pages from Ride magazine below to view full size:

Ride CoverRide Article

NORD-RIDE MOTORSPORTS is a conveniently located, modern dealership. BRP has consistently awarded NORD-RIDE with high level dealer status! We offer Ski-Doo snowmobiles, Sea-Doo PWC, Can-Am ATV's and Side x Sides...including Maverick, Commander and Defender plus Spyder, Kawasaki Motorcycles, ATV's Dirt Bikes, Side x Sides and PWC...including Mule and Teryx. We are Mid-Michigan's newest and Genesee County's only Full Line Honda Powersports dealership with Motorcycles, Dirt Bikes, ATV's, Side x Sides. ....Plus Nord Ride has a full line of Snowmobile, Motorcycle and PWC riding apparel.

NORD-RIDE has an extensive parts and accessories department that covers the product lines mentioned above, while offering many products for other popular brands.

Our Ski-Doo and snowmobile clothing lines offer you a huge selection that just can't be found at other dealerships!

“Service is what we sell,” and that is very evident in our Service Department. Nord Ride retains a staff of qualified and certified techs who work very hard at going the extra mile to make sure your equipment gives you many years of fun and enjoyment. Service Manager Chris is ready to handle any of your issues.

NORD-RIDE MOTORSPORTS offers you a real difference....and a real choice when it comes to choosing where to purchase and service your powersports equipment, parts and accessories. NO PRESSURE...is the atmosphere at Nord Ride. Honest deals without all the hidden costs that are common in this industry! Remember that all of us at Nord Ride are powersports enthusiasts....we like what we sell and do... we also look forward to hearing about your adventures!